Toyota works to save face
February 1st, 2010
Amid expanding recalls, the carmaker begins a PR campaign. An announcement on repairs is due today.
By Roger Vincent and Ken Ben-singer
Toyota Motor Corp. launched a public relations blitz Sunday intended to rebuild its public image amid massive recalls and reports that several models of its cars and trucks could accelerate uncontrollably.
The company, which this weekend ran full-page ads in major newspapers including The Times, said it would announce this morning a plan to fix the vehicles. A top executive was slated to appear on television to discuss the recalls.
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